Sorrel is a popular drink made from the Hibiscus plant that has a rich history woven through many cultures worldwide. This elixir has been used for medicinal purposes, as well as for its unique cultural significance, uniting people across continents in their appreciation of the plant's versatility and allure. It's no surprise that Aymara chose Sorrel as the scent for their first candle, given its widespread appeal and cultural significance.

In celebration of the launch of Aymara's sensory range, I had the pleasure of directing the visuals and creating assets for the "smell" drop for this campaign. Photography and Videography by @Mellozwrld & @Chaseorisa